Assurance Biometrics Branding & Website


assurance biometrics, inc

creative fields

wordpress development, copy writing, logo design, icon design, print design

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project summary

This project presented the unique challenge of branding a service that has no industry standard—nothing to compare it to. Assurance Biometrics is a first-of-its-kind service that captures and stores biometric files that can significantly aid in the event of a missing person. Heavy stuff, right? This required building an identity and website that was approachable and informative rather than dire and intimidating. The logo incorporates a Saint Bernard dog, traditionally used for search and rescue missions, with a familiar map marker behind it. Soft colors paired with a sturdy, serifed font give the logo a friendly but professional feel.

assurance biometrics logo
assurance biometrics website mockup desktop
assurance biometrics website mockup mobile assurance biometrics business cards